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- | In the above photo, notice that T.W. Randall has a pocket watch chain coming from a “watch pocket” in his trousers, secured to a belt loop. The “watch pocket” was first introduced by Levi Strauss & Co. during the 1870s, Prior to that, men stored their pocket watches in their waistcoat (a.k.a. vest) pocket and attached it to a chain secured to a buttonhole. Levi Strauss & Co. was the first to recognize that hardworking men didn’t always own or wear a waistcoat. However, because the patent (at that time) expired after only 17 years, competitors soon included a “watch pocket” in their pants as well. The “watch pocket” remained popular for several decades. Today, you will still the “watch pocket” on many blue jeans (a tiny pocket peeking out from above the right front pocket), a relic from a bygone era. During | + | In the above photo, notice that T.W. Randall has a pocket watch chain coming from a “watch pocket” in his trousers, secured to a belt loop. And notice that there aren't ANY other pockets on the front of his pants! |
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+ | Levi’s historian Lynn Downey says, “We first put belt loops on our 501 jeans in 1922. However, we didn’t remove the cinch and the suspender buttons. Older customers just kept using the cinch and suspenders. We took the suspender buttons off the jeans in 1937, but gave our retailers ‘press-on’ buttons for the guys who just had to keep wearing suspenders.” | ||
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